Anne Popham


Get The Straight Facts About What Can Make Or Break The Sale Of Your Home

The Selling Process

There are many determining factors that begin the selling process whether it’s a need for a smaller or larger home or perhaps you are relocating to a new area. 

Pre-Market Preparation

Now is the time to determine the strengths and weaknesses of your home.  Depending on the property this can be as simple as deep cleaning, fresh flowers, candles and minor gardening or as complex as remodeling and staging.  In every case the goal is the same…to get you top dollar for your property.


Pricing strategy is crucial, and requires extensive knowledge of the market.  Many factors may influence the price, including comparable sold properties, competing available properties, market supply and demand.  Anne can provide you with up-to-date information.


Once the house is ready and the listing price set, the marketing campaign begins.  Anne’s marketing strategy is aimed at reaching the broadest possible range of buyers.  The first step is to carefully analyze your property to determine specific target markets appropriate to affect its sale.   Anne will design a creative and effective marketing plan which may include professional photography, a property brochure, individual web site, advertising in publications that have appropriate demographics and affiliated web sites, multiple listing services, targeted mailing, a virtual tour and exposing your property to other real estate professionals. 


The negotiation process deals with much the same issues for both buyers and sellers.  There are a myriad of negotiating factors, including, but not limited to price, financing, terms, date of possession, and often the inclusion or exclusion of repairs and furnishings or equipment.  Anne will help you objectively evaluate every buyer’s proposal without compromising your marketing position. 

Monitoring, Renegotiating and Closing

Between the initial sales agreement and closing (or settlement), questions may arise.  Anne will assist you in resolving these issues, track all important dates and move the transaction to closing.

Post Closing

Anne is available long after closing to answer any questions or assist with any new real estate needs.